1. Introduction

Welcome to Apex Minds (“we”, “our” or “us”). These Terms and Conditions (“Terms”) govern your access to and use of the Apex Minds platform, website and related services (together, the “Service”). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.

2. Nature of the Service

Apex Minds is a cognitive performance platform for organisations. The Service provides audio sessions grounded in clinical hypnotherapy and neuroscience, supported by personalisation technology and workforce analytics, designed to build focus, resilience and sustained performance capacity.

Important – the Service is not a medical service:

Not medical advice. Apex Minds is a performance and development tool, not a medical device. Our content is not intended to diagnose, treat, cure or prevent any disease or medical condition, and does not constitute medical or psychological treatment.
Consult a professional. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition or mental health concern.
Emergency. If you are experiencing a medical emergency or a mental health crisis, contact emergency services immediately.

3. Safety Guidelines

Because our audio sessions are designed to induce deep relaxation and focused mental states:

Do not listen while driving. You expressly agree not to listen to audio sessions while driving, operating machinery, or performing any task that requires your full attention.
Safe environment. Ensure you are in a safe, stationary environment before beginning a session.
Stop if uncomfortable. If you experience discomfort, dizziness or emotional distress, stop the session immediately and, if concerns persist, seek appropriate professional advice.

4. Accounts and Access

Corporate access. Your access may be provided through a subscription managed by your employer or another organisation (the “Organisation”). If the Organisation’s subscription expires or is terminated, your access to the Service may end immediately.
Authorised use. You are the sole authorised user of your account and are responsible for maintaining the confidentiality of your login credentials.
Unauthorised access. You agree to notify us immediately of any unauthorised use of your account or any other breach of security.

5. Acceptable Use

You agree not to: misuse, copy, distribute or resell any part of the Service; attempt to gain unauthorised access to any part of the Service, other users’ accounts, or our systems; reverse engineer or extract the underlying technology, algorithms or content; or use the Service in any way that is unlawful or that interferes with its operation or with other users’ access.

6. Administrative Access

Access to the Apex Minds employer portal, including dashboards, analytics and administrative functions, is restricted to authorised representatives of the subscribing Organisation. Any attempt to access these areas without express permission is a violation of these Terms.

7. Employer Analytics and Aggregated Data

Reporting provided to a subscribing Organisation is aggregated and anonymised. Individual employees’ session activity, responses and self-assessments are not disclosed to the Organisation in an identifiable form. Aggregated insights are provided at organisation or department level to support workforce planning and performance decisions, in accordance with our Privacy Policy.

8. Intellectual Property

All content, audio sessions, software, algorithms, analytics, indices, visual interfaces, trade marks and branding within the Service are the exclusive property of Apex Minds Services Ltd or its licensors. You are granted a limited, non-exclusive, non-transferable licence to access and use the Service for your internal business use and personal development purposes only. You may not resell, sublicense, reproduce or redistribute any part of the Service.

9. Service Availability and Modifications

We may modify, update, suspend or discontinue any part of the Service at any time, including features, content or access methods. We will make reasonable efforts to notify users of material changes. To the extent permitted by law, we are not liable for downtime or interruptions, loss of data arising from maintenance or updates, or changes to features or functionality.

10. Limitation of Liability

To the fullest extent permitted by applicable law:

Apex Minds shall not be liable for any indirect, incidental, special or consequential damages arising out of or in connection with your use of the Service.
We make no guarantees regarding specific outcomes. Individual and organisational results vary.
Your use of the Service is at your own discretion and risk.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under the law of England and Wales, including applicable UK consumer law.

11. Data Protection

We process personal data in accordance with our Privacy Policy and in compliance with the UK GDPR and the Data Protection Act 2018. Please review the Privacy Policy for details of what we collect, how we use it, and your rights.

12. Termination

We may suspend or terminate your access to the Service if you materially breach these Terms. On termination, your licence to use the Service ends immediately. Provisions which by their nature should survive termination (including intellectual property, limitation of liability and governing law) shall survive.

13. Changes to These Terms

We may update these Terms from time to time. The current version will always be available on our website, with the date of the most recent update shown. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

14. Age Restrictions

The Service is intended for users aged 18 and above. By using the Service, you confirm that you meet this requirement.

15. General

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect. These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding use of the Service.

16. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales, and you agree to submit to the exclusive jurisdiction of the courts of England and Wales.

17. Contact Us

If you have any questions about these Terms, please contact us at:

Email: contact@apexminds.co.uk

Address: 128 City Road, London, United Kingdom, EC1V 2NX